The Journal
Notes from the bench.
Stories on diamonds and design, buying guides for pre-owned Rolex, and the small lessons that come from three generations behind the same counter.
AllRolex San DiegoSan Diego Engagement RingsSan Diego Jewelry BuyerTiffany & Co. TutorialSan Diego Wedding RingsTypes and Brands of Jewelery

San Diego Jewelry Buyer · 2 min read
Why Is a Licensed Jewelry Buyer Important for You?
A description of the benefits of selling to licensed jewelry dealers.
June 2025

Rolex San Diego · 2 min read
The Rolex Datejust 31 Red Ombré Dial
Rolex builds the red-to-black gradient with physical vapour deposition, one dial at a time. The first red ombré since the finish returned to the catalogue in 2019.
June 2025

San Diego Engagement Rings · 2 min read
Do Engagement Rings Still Matter?
Reasons why an engagement ring can still be an important thing.
June 2025

Rolex San Diego · 2 min read
Let’s Talk about the Luxury Watch Market
A quick overview of the current luxury watch market.
May 2025

San Diego Jewelry Buyer · 2 min read
Some Tips for Selling Antique Jewelry
Tips for getting a fair deal when you sell antique jewelry.
May 2025

San Diego Jewelry Buyer · 2 min read
Marketing and Pricing Your Jewelry Yourself
Tips on how to present and price jewelry you want to sell at retail.
May 2025

San Diego Engagement Rings · 2 min read
Do You Need to Sell a Vintage Engagement Ring?
Some tips on selling a vintage engagement ring successfully.
May 2025

Rolex San Diego · 2 min read
Ten Things That Make Rolex Special
Seven ways Rolex developed a special brand loyalty.
May 2025

San Diego Jewelry Buyer · 2 min read
Selling Options for Your Jewelry
Some tips for selling jewelry
May 2025

San Diego Jewelry Buyer · 2 min read
Assessing Value when You’re Selling Jewelry
Tips on figuring out the value of jewelry you want to sell.
April 2025

San Diego Jewelry Buyer · 2 min read
Stop This Instant and Get a Jewelry Appraisal!
Why you should get a jewelry appraisal
April 2025

San Diego Jewelry Buyer · 2 min read
How to Sell Broken and Incomplete Jewelry
How to sell broken jewelry
April 2025
From our bench to your inbox
A few good notes a month.
New arrivals in the watch case, buying guides, and the occasional story from the counter. No noise — just things worth knowing.
We’ll email you a link to confirm. By confirming you agree to receive occasional emails from Bert Levi Family Jewelers. No spam, and you can unsubscribe anytime.