Third-generation jewelers
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BERT LEVIFAMILYJEWELERS
BUYSell
About us

Three generations
at the same counter.

Bert Levi Family Jewelers is a third-generation jewelry business steeped in rich family history. It began on one simple idea — that jewelry isn't just precious metal and fine gems, but the irreplaceable relationships between the people who give and wear it.

Read our storyWhy choose us
Three
Generations at the bench
1926
Family owned since
A rated
BBB accredited
Bert Levi behind the showroom counter in La Jolla
Bert Levi · the third generation
Third-generation jewelersDirect diamond importersWe make our own jewelryA neighbor you can trust
Daniel Levi, the first generation, inspecting a chain behind the shop counter
Daniel
Bert's grandfather laid the foundation our company still runs on today.
Our story

It started with a belief about people

Our family business began with the first generation — Daniel Levi, Bert's grandfather. Daniel set the foundation our company still runs on today: the philosophy that jewelry isn't just precious metals and fine gems. Jewelry represents special, irreplaceable relationships between human beings.

Few establishments in any industry in San Diego can claim three generations of history and decades of experience — and the results are clear to our customers. Every decision we make is made with them in mind.

First
Daniel Levi
Set the foundation — jewelry as relationships, not just gems.
Second
The next generation
Carried the bench and the buying eye into a new era.
Third
Bert Levi & family
Still behind the counter in La Jolla today, every day.
The principle we were founded on

“Jewelry isn't just precious metals and fine gems. It represents special, irreplaceable relationships between human beings.”

Daniel Levi · First generation
What makes us different

More than family history

It's because of our values that we ended up with a few unusual qualities most jewelers simply don't have.
I
Customers ahead of profit
Sometimes that means sending you to a competitor when we can't meet your needs completely. We think it's the right thing to do — and we're happy to do it.
II
Direct diamond importers
Because we import our own diamonds and pay cash, we get first pick. You get lower prices with no middleman, and stones we hand-selected ourselves.
III
We make our own jewelry
Custom designed with a passion for the craft. We could sell mass-produced pieces with a famous name on the box — but that's not what we're about.
Why choose us

Superior prices, superior diamonds, superior care

A handful of the reasons our clients — many of them for generations — keep coming back.

01
Family owned & operated
Choose styles hand-selected for your taste — not the same cookie-cutter pieces a volume retailer orders by the thousands.
02
A real store, not a spare room
Many ‘online jewelers’ run out of their home. We have a tangible La Jolla showroom where you can touch the pieces and meet the people behind them.
03
Better prices
We cut out the three middlemen an ordinary diamond passes through, and carry no name brands — saving you up to 70% over a branded item.
04
Better-looking diamonds
We pay suppliers upfront, so they give us first pick. Combined with decades of sorting experience, you get a stone that's bright and full of life.
05
A neighbor you can trust
We're an ‘A’ rated, BBB-Accredited business — an honor extended only to companies that meet the BBB's high standards.
06
We adjust with you
Resizing rings and adding links to keep your pieces comfortable and secure. Our relationship is built to last.
07
Never just a face in the crowd
We'll remember your anniversary, the style your spouse tried on last visit, and help you build a wardrobe that works together.
08
We're not here to ‘make the sale’
No sales tactics — just solid advice from a third-generation jeweler, so you can make the decision that's right for you.
Come say hello

Visit us in La Jolla.

Stop by the showroom on Prospect Street, or call ahead with a question. You'll always be a name to us — never just a face in the crowd.

Send us a noteCall 619 431 5277