Rolex Services

Specialist Rolex care.

We've handled Rolex from the very beginning — buying, selling, servicing and refinishing them in-house. Whatever your Rolex needs, it's in expert, familiar hands, and it never leaves San Diego.

Rolex Services
Specialist care for your Rolex
Why bring it here
A century immersed in fine watches means we know exactly what yours needs — and what it doesn't.

Service, polishing, refinishing or a simple assessment — our team works on Rolex every day. We'll examine your watch, explain its condition honestly, and recommend only what it genuinely needs to look and run its best.

Whether you want a tired Submariner brought back to life or simply want to know your watch is healthy, we treat every Rolex as if it were going into our own case.

What we handle

The full range of Rolex care

Sport and dress references, modern and vintage.

Movement service
Professional polishing
Case & bracelet refinishing
Crystal replacement
Bezel & insert service
Crown & tube replacement
Water-resistance testing
Bracelet stretch & link repair
Timing & regulation
Dial assessment
Cleaning & detailing
Independent service — we are not affiliated with Rolex S.A. or Rolex USA.
What to expect

No mystery, no surprises

01
Everyday experts
We buy, sell and service Rolex constantly.
02
Honest advice
Only the work your watch actually needs.
03
In-house refinishing
Polishing and case work done right on site.
04
Buy & sell
We buy and sell Rolex every week — ask us anything.
How it works

In-house, unhurried, and honest.

Out of town? Many services can begin with a few photos and a phone call — including how to send a piece to us safely. Tell us what you have and what it needs.

Ask about my Rolex
i
Bring it in
Stop by La Jolla, or send a few photos to start from anywhere.
ii
We assess it, free
We'll explain exactly what's needed, with a clear price up front.
iii
Done with care
Handled in-house and finished promptly — then back in your hands.

Caring for your Rolex?

Stop by the La Jolla showroom, or send us a note and we'll be in touch — usually within a day. No appointment needed for most services.