Sell a Rolex

Sell your Rolex.

We've bought and sold Rolex from the very beginning. Because of our global network, we offer top dollar and buy any model — in any condition, working or not.

Rolex
Inspected and serviced in-house
Why sell it here
If you're selling a Rolex in San Diego, you'll find no jeweler willing to pay more, or to make it easier.

You'll deal with a third-generation, family-owned jeweler who knows the watch business inside and out — and who handles all repairs and detailing in-house, so a worn or non-running watch is never a problem.

Bring it to the showroom and leave with cash in hand, or sell securely from a distance. Either way, we'll explain exactly how we arrived at your number.

Models we buy

Every reference, any condition

Sport, Datejust, President and beyond — modern or vintage, full set or watch-only.

Submariner
Submariner Date
Cosmograph Daytona
GMT-Master II
Sea-Dweller
Explorer I & II
Datejust
Day-Date / President
Yacht-Master
Air-King
Milgauss
Vintage & Cellini
Don't see your reference? We buy those too — just ask.
What shapes your offer

No mystery, no games

01
Model & reference
Sport and precious-metal references command the strongest offers.
02
Condition
We buy working or not — but originality and wear affect value.
03
Box & papers
A full set helps; a watch on its own is still very welcome.
04
Market & demand
Our buyers tell us what's hot, so our numbers stay current.
How it works

Free, unhurried, and honest.

Out of town? We buy from a distance too — ship your item to us, and once our experts finalize the sale your payment goes out right away.

Start your quote
i
Show us
Bring it to La Jolla, or send photos to start from anywhere.
ii
We appraise it free
On the spot, no obligation — and we explain the number.
iii
Get paid
Agree on a price and walk out the same day with cash in hand.

Ready to sell your Rolex?

Free, no-obligation, and usually back to you within a day. Start online or stop by the La Jolla showroom.