Sell your Rolex.
We've bought and sold Rolex from the very beginning. Because of our global network, we offer top dollar and buy any model — in any condition, working or not.

You'll deal with a third-generation, family-owned jeweler who knows the watch business inside and out — and who handles all repairs and detailing in-house, so a worn or non-running watch is never a problem.
Bring it to the showroom and leave with cash in hand, or sell securely from a distance. Either way, we'll explain exactly how we arrived at your number.
Every reference, any condition
Sport, Datejust, President and beyond — modern or vintage, full set or watch-only.
No mystery, no games
Free, unhurried, and honest.
Out of town? We buy from a distance too — ship your item to us, and once our experts finalize the sale your payment goes out right away.
Start your quoteReady to sell your Rolex?
Free, no-obligation, and usually back to you within a day. Start online or stop by the La Jolla showroom.