Sell your Rolex.
We've bought and sold Rolex from the very beginning. Because of our global network, we offer top dollar and buy any model — in any condition, working or not.
You'll deal with a third-generation, family-owned jeweler who knows the watch business inside and out — and who handles all repairs and detailing in-house, so a worn or non-running watch is never a problem.
Bring it to the showroom and leave with cash in hand, or sell securely from a distance. Either way, we'll explain exactly how we arrived at your number.
Every reference, any condition
Sport, Datejust, President and beyond — modern or vintage, full set or watch-only.
No mystery, no games
Free, unhurried, and honest.
Out of town? We buy from a distance too — ship your item to us, and once our experts finalize the sale your payment goes out right away.
Start your quoteA Rolex buyer that also sells Rolex
Most places buying Rolex in San Diego are buying to flip it to someone like us. We are the end of that chain rather than a link in it: we have bought and sold Rolex since 1926, we service them at our own bench, and what we buy goes into our own case or out through a dealer network we have spent a century building. A buyer who already has somewhere for the watch can pay closer to what it is worth.
It also means we can read the watch properly. Our watchmakers open it, check the movement, case and bracelet, and price what is actually there — not what a reference number suggests it should be.
What moves the number on a Rolex
Reference and condition first, then completeness. A full set with box and papers is worth more than the same watch on its own, though a good watch stands perfectly well without them. Service history helps. So does an original dial and bezel — a replaced part is not a disaster, but it is a fact about the watch and it belongs in the price.
Running or not makes less difference than people fear. We service Rolex in-house, so a watch that has stopped is a repair we were going to do anyway rather than a reason to walk away.
Do you buy Rolex watches outright?
Yes — every week, and for cash the same day. We are buying to sell, not to broker, so there is no waiting on a third party to decide what your watch is worth.
Will you buy a Rolex that isn't running?
Yes. We service Rolex at our own bench, so a watch that has stopped is work we can do rather than a problem we have to price around. Bring it as it is.
Do I need the box and papers?
No, though they help. A full set is worth more than a watch on its own and we will price it accordingly — but a watch with neither is still very much worth selling, and we will tell you plainly what the difference comes to.
Are you an authorized Rolex dealer?
No — we are an independent jeweler and are not affiliated with Rolex S.A. or Rolex USA. For selling, that works in your favour: we set our own prices rather than following anyone's list.
How is the offer decided?
Any number we give before seeing a piece is preliminary. Photographs do not show wear, authenticity, or what a stone actually looks like in the hand, so the firm offer comes after we've examined it — with no obligation to accept it.
Can I sell a Rolex from out of state?
If you're not in San Diego, you can start with photos. We'll give you a preliminary number, and if you'd like to go ahead you ship the piece to us insured; once our experts have inspected it and the sale is final, payment goes out right away.
Ready to sell your Rolex?
Free, no-obligation, and usually back to you within a day. Start online or stop by the La Jolla showroom.