The Journal
Notes from the bench.
Stories on diamonds and design, buying guides for pre-owned Rolex, and the small lessons that come from three generations behind the same counter.
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Rolex San Diego · 2 min read
The Quartz Crisis
An overview of the Quartz Crisis which put Swiss Mechanical Watches in jeopardy when electric watches became available.
November 2024

San Diego Engagement Rings · 2 min read
A Quick and Easy Explanation of How to Use the Four C’s When You Buy an Engagement Ring
An explanation of how to use the Four C's to save a substantial amount of money on a diamond.
November 2024

Rolex San Diego · 2 min read
Rolex and the Perpetual Planet Initiative
An overview of the Rolex Perpetual Planet Initiative
November 2024

San Diego Jewelry Buyer · 2 min read
Should You Get Your Diamonds Certified?
A blog post recommendiong GIA certification for all diamonds.
November 2024

San Diego Engagement Rings · 2 min read
How Much Is Too Much to Spend on an Engagement Ring?
A blog post encouraging couples not to overspend on engagement rings.
November 2024

San Diego Engagement Rings · 2 min read
What Is the Three Months’ Salary Guideline?
An explanation of the three month salary guideline and why you should ignore it.
November 2024

San Diego Jewelry Buyer · 2 min read
The Best Way to Sell Emeralds
How to sell emerald jewelry in San Diego
November 2024

Rolex San Diego · 2 min read
What’s Better, Omega or Rolex?
A side-by-side look at two watch giants, weighing craftsmanship and style against the resale value that really separates them.
November 2024

Rolex San Diego · 2 min read
Rolex and the Navy SEALs
A short discussion of how Rolex and the Navy Seals have a history Together.
October 2024

San Diego Engagement Rings · 2 min read
A Diamond Cut to Consider Other than the Round Brilliant Cut
A description of the emerald cut diamond for an engagement ring
October 2024

San Diego Jewelry Buyer · 2 min read
Some Tips on Getting a Fair Price when Selling Gold
Advice for maximizing return when selling gold in San Diego.
October 2024

San Diego Engagement Rings · 2 min read
Is It Okay to Use a Pre-Owned Engagement Ring?
A discussion of why some people don't like vintage engagement rings.
October 2024
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New arrivals in the watch case, buying guides, and the occasional story from the counter. No noise — just things worth knowing.
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