The Journal
Notes from the bench.
Stories on diamonds and design, buying guides for pre-owned Rolex, and the small lessons that come from three generations behind the same counter.
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Rolex San Diego · 1 min read
Rolex & the 2022 PGA
A look at Rolex's decades-long ties to golf and the PGA, and what that partnership really signals about the brand's values.
June 2022

Rolex San Diego · 1 min read
Do I Need to Use a Watch Winder?
A look at the watch-winder debate, and whether your automatic really needs one or just needs regular wrist time.
June 2022

Rolex San Diego · 2 min read
Rolex Explorer Ref: 1655
A personal look at the discontinued Rolex Explorer 1655 and the family story that made it far more valuable than its rarity alone.
June 2022

Rolex San Diego · 1 min read
Will My Rolex Get Damaged if I Wear It Everyday?
Why daily wear won't ruin a Rolex — what these tool watches were built for, when to take them off, and how upkeep keeps them looking sharp.
June 2022

Rolex San Diego · 2 min read
Rolex in World War II
The story of how Rolex founder Hans Wilsdorf backed Allied troops with a bold watch-replacement promise to POWs during World War II.
June 2022

Rolex San Diego · 2 min read
What’s a Tropical Dial?
Why Rolex's famous discoloration quirk turned a manufacturing flaw into one of the most sought-after features among collectors.
May 2022

Rolex San Diego · 2 min read
How Do I Polish My Rolex Bracelet?
A step-by-step guide to safely hand-polishing your Rolex bracelet at home, plus the mistakes that can dull its finish.
May 2022

Rolex San Diego · 2 min read
Why Is the Watch Bezel So Important?
A look at the bezel's dual role in protecting a Rolex and enabling functions like timing, diving, and speed calculation.
May 2022

Rolex San Diego · 1 min read
How About Some Submariner Nickname Fun?
A playful rundown of the Rolex Submariner's most colorful nicknames, from Kermit to Hulk, and the stories behind them.
May 2022

Rolex San Diego · 1 min read
What Makes Dial Patina Desirable?
A look at how tropical dials, purpled bezels and other quirks of age turn wear into a vintage Rolex's most prized feature.
May 2022

Rolex San Diego · 2 min read
Is It Safe to Buy a Pre-Owned Rolex Online?
Practical safeguards for vetting sellers, verifying authenticity, and paying securely before buying a pre-owned Rolex online.
April 2022

Rolex San Diego · 2 min read
Two Rolex Models You Can Wear in Any Situation
Why the GMT-Master II and Submariner earn their reputation as the most versatile Rolex watches for work, weekends and everything formal in between.
April 2022
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