The Journal

Notes from the bench.

Stories on diamonds and design, buying guides for pre-owned Rolex, and the small lessons that come from three generations behind the same counter.

How Should You Fit Resale Value into a Rolex Purchasing Decision?
Rolex San Diego · 2 min read
How Should You Fit Resale Value into a Rolex Purchasing Decision?
A quick perspective on Rolex resale value and decision making.
October 2024
Rolex and Sir Edmund Hillary’s Peak Performance
Rolex San Diego · 2 min read
Rolex and Sir Edmund Hillary’s Peak Performance
A post about Rolex and Smith watches on the first successful Mt. Everest Expedition
October 2024
Rolex Laureate Constantino Aucca Chutas
Rolex San Diego · 2 min read
Rolex Laureate Constantino Aucca Chutas
An overview of the work of Constantino Aucca Chutas, a new Rolex Laureate.
October 2024
How Well Does a Rolex Retain Its Value?
Rolex San Diego · 2 min read
How Well Does a Rolex Retain Its Value?
Discussion of how well Rolexes retain value.
October 2024
There Is No Best First Rolex to Buy.
Rolex San Diego · 2 min read
There Is No Best First Rolex to Buy.
Reasons why there's no "entry level" Rolex and why buying for investment is bad.
October 2024
James Bond’s Favorite Rolex
Rolex San Diego · 2 min read
James Bond’s Favorite Rolex
Blog post about the Submariner 6538, the Rolex James Bond
October 2024
What Kind of Pre-Owned Rolex Watch Do You Want?
Rolex San Diego · 2 min read
What Kind of Pre-Owned Rolex Watch Do You Want?
A quick and basic explanation of tool, sport, and dress watches.
October 2024
If You Love the Watch, That’s Enough, Isn’t It?
Rolex San Diego · 3 min read
If You Love the Watch, That’s Enough, Isn’t It?
Advice on some of the broad categories of watch types.
October 2024
Celebrate with the New Rolex Oyster Perpetual “Bubbles”
Rolex San Diego · 2 min read
Celebrate with the New Rolex Oyster Perpetual “Bubbles”
A celebration of the new Rolex Perpetual 1908 Celebration dial.
October 2024
Rolex Superheroes: Incredible Nicknames for Incredible Timepieces
Rolex San Diego · 2 min read
Rolex Superheroes: Incredible Nicknames for Incredible Timepieces
List of some of the Rolex watches nicknamed after comic book superheroes.
October 2024
Buy a Rolex You Love, and Not a Short-Term Investment for Your Wrist
Rolex San Diego · 2 min read
Buy a Rolex You Love, and Not a Short-Term Investment for Your Wrist
This blog post suggests you should buy with the intent to enjoy a Rolex rather than as an investment.
October 2024
Why Is Rolex’s History Important Today?
Rolex San Diego · 2 min read
Why Is Rolex’s History Important Today?
The importance of Rolex on the history of watchmaking is explored in this blog post.
September 2024
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New arrivals in the watch case, buying guides, and the occasional story from the counter. No noise — just things worth knowing.

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