La Jolla's
Family Jeweler
We are a family-owned jeweler in La Jolla — designing engagement rings by hand, curating GIA-certified diamonds and pre-owned Rolex, and paying honestly when you sell.
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A fair price, paid honestly.
Our large base of ready-to-buy customers — collectors, jewelers and resellers across the country — lets us pay top dollar. If you're selling a Rolex, a diamond, or gold in San Diego, you'll find no one willing to pay more.
Bring it in for a free, no-obligation verbal appraisal — we'll tell you exactly what it's worth.
“Some places push you toward something that isn't you — here, they want you to fall in love with a piece that truly is. Rose was patient, kind, and made the whole thing genuinely fun.”
Three generations of one family, one craft.
It began with Daniel Levi, Bert's grandfather, on a simple philosophy: jewelry isn't precious for its metal or its stones — it's precious for the relationships it represents. His grandfather taught his father, his father taught Bert, and that philosophy still runs the bench today.
We make our own jewelry, by hand, with a passion for the craft. And we put customers ahead of profit — sometimes that even means sending you to a competitor if it's the right thing to do. One hundred years on, it's why people keep coming back.
Come see us in La Jolla
1200 Prospect Street, Suite 175B
La Jolla, CA 92037
Monday · Closed