Updated: May 7
Rolex is often seen on the wrists of prominent business men on a day to day basis, but the extravagant timepieces of the famous watchmaking company aren’t restricted to only business wear. Rolex has a watch for everybody, including sportsmen everywhere.
Rolex has been worn by golfers for 40 years and has been worn by legendary golfers such as Arnold Palmer, Jack Nicklaus, and Gary Player. Throughout the years, Rolex and this trio of prominent golfers have maintained a strong professional relationship. Rolex is one of the official partners of the celebrated Ryder Cup, a biennial golfing event that pits the best American and European golfers against each other and has also come to be known as the Official Timekeeper of the European Tour.
In tennis, the world renowned timepiece has become the Official Watch of Wimbledon and supports all the major tennis tournaments, making an appearance in the Australian Open, the Davis Cup, the Dubai Tennis Championships, and Rolex’s own presented Monte Carlo Masters Series. The magnificent timepieces reflect the precision and diligence of tennis players such as John David Newcombe, Justine Hennan, and Marat Safin.
Skiiing is also a major sport in which Rolex has gained fame. The annual Hahnenkamm Races have long been associated with the famous watch company and has even considered Rolex to be their Official Timekeeper since the early days of the races. Rolex has sponsored the Hahnankamm Races each year since the very first race and has even made Hermann Maier, an Olympic champion, the ambassador to the brand.
Rolex has also become increasingly popular in equestrian sports, which have been linked to the famous company for over fifty years. Rolex has been associated with several events, including the Land Rover Burghley Horse Trials, the Rolex FEI World Cup Final, the Rolex IJRC Top Ten Final, the Spruce Meadows Masters, and the Rolex Kentucky 3 Day Event. Much like the horses and their riders in the events, the magnificent timepieces are the epitome of accuracy and exceptional quality.
Motor sports are also a significant past time sponsored by Rolex; so much so, in fact, that the prestige company even created the Rolex Cosmograph “Daytona.” Today, Rolex sponsors numerous motor sports events, such as the Rolex 24 at Daytona, the Le Mans 24 Hours, and the Goodwood Revival, all greatly celebrated events in the racing world. Rolex has become one of the most reliable sponsors at each of these events and continues to strive for excellence.
And finally, Rolex makes an appearance in what is considered to be its official sport, yachting. Rolex sponsors many yachting events, including the Rolex Fastnet Race, the Maxi Yacht Rolex Cup and the Rolex Middle Sea Race, just to name a few of the events they sponsor. Rolex sponsors at least six other yachting events, reflecting the majesty and durability of the racers and their yachts, as well as the racers’ dedication to excellence.
Bert Levi Family Jewelers is not affiliated with Rolex SA, and nothing
in this content should be construed as an endorsement by Rolex. We
are not an Official Rolex Dealer, and if you are searching for a new
Rolex, you should visit Rolex.com in order to find an authorized
dealer. We buy and sell pre-owned Rolexes only.