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Is It Smart to Buy a Rolex for Value?

Rolex Oyster Perpetual Submariner Men's Watch
Rolex Oyster Perpetual Submariner 116610LV


A final reason to buy a Rolex is that while bearing the aforementioned qualities, Rolex watches offer excellent value. Many Rolex watches offer value both in terms of their reliability as a product, and their resell or investment value. Which makes sense, because as the product is so good, there’s simply no reason why its value would decrease. Unlike so many throwaway products that are cheaply churned out today, these watches are built to last. So provided you keep a Rolex is good nick, it will retain its value remarkably well.

This is one of the many reasons why the pre-owned market for Rolex watches is so strong. Rolex watches are consistently in demand, with supply lagging behind. The waiting list to buy new can be months long, making it impossible to simply turn up to a shop and walk away with a new Rolex on your wrist.

The fact is, however, that real Rolex collectors enjoy the subtle changes that occur in design over time. Moreover, thanks to the fact that Rolex’s designs stay so consistent over the years, only a true aficionado will spot the difference between a 20-year-old Submariner and a brand new one. This means that there are many opportunities to buy, sell, and ultimately find the perfect watch for you.

While most Rolexes retain their value quite well, Rolex’s steel sports watches are especially good at it. With many products, and indeed many watches, the value will half as soon as it leaves the store. Many old Submariners, however, have increased in value. It’s also possible – although impossible to predict – that your particular Rolex will prove rare in the future, potentially driving a massive increase in its value. But be warned, this happens in rare cases only, and is by no means something you can depend on.

Should You Buy a Rolex?

There are many good reasons to buy a Rolex. Whether it’s for status, expressing your personality, the desire for quality, appreciation of the symbolism, or even investment purposes, there’s no right or wrong answer for entering the world of Rolex ownership.

While it would be fair to say that the decision to buy any luxury product is generally based on emotion, this isn’t necessarily a problem. Buying a Rolex can be seen as a bit of an indulgence, but if you’ve considered the above reasons, and you know why you want it, then why not start browsing today?


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