As a third generation jeweler, I’ve seen countless couples transition from going out to engaged and then to married. It’s a beautiful thing, and I consider myself blessed to be able to witness it. We’ve helped thousands of San Diegans with their engagement rings and wedding sets, and if there’s one thing I’ve learned; it’s that every couple is different. In our society, though, there’s a great deal of pressure about rings. As such, we usually find ourselves in a strange position at Levi Family Jewelers. It’s strange because very regularly we find ourselves trying to convince a young couple to buy a less expensive engagement ring.
See, we believe jewelry is important because it’s a symbol of the love between two people. We believe that very strongly but we don’t believe that the amount of love can be measured by the expense of the engagement ring. Sure, centuries ago the first engagement rings were intended to demonstrate the wealth of the giver. It was a not-so-subtle way for a man to show that he could provide for the object of his affection. Over the centuries, though, that was translated into a sort of unspoken but still prevalent idea that the size of the ring indicated how much love was involved.
Frankly, we think that’s silly. To us, a couple showing restraint and starting their marriage off on a good financial footing is far more indicative of love than a grandiose gesture. After all, money problems still represent one of the top reasons marriages break up! Wouldn’t being smart in the beginning to prevent such a tragedy indicate more love than a big ring?
One of the reasons we’ve worked so hard to eliminate extra costs and to streamline our operations is because we believe that everyone is entitled to a beautiful and elegant engagement ring. We have thousands of designs and almost every one can be customized to fit almost every budget. The great thing is that a couple can easily upgrade a ring later when they’re in a better financial position to do so.
Why do we encourage restraint when we’d make more money if we didn’t? That’s simple. We’re a small family business and the word “family” matters to us. It’s simply the right thing to do.