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Should I Wear My Rolex Every Day?

A Rolex watch is a very substantial investment so it’s only natural to wonder if it makes sense to wear it every day or if it should be reserved for special occasions. This is a fair question and the answer might surprise you. You can wear your Rolex every day and they’re actually designed to withstand everyday use. Of course, there is also a consideration in regards to fashion sensibilities. Let’s look at both of those ideas.



If I Wear My Rolex Every Day, Will It Get Damaged?


Rolex Submariner 16610 Men's Watch
Rolex Submariner 16610

Rolex is renowned as a tool watch brand. In short, that means they created (and create) watches that are tools. In today’s word, where computers can perform time calculations with ease, most of what Rolex offers is no longer used by professionals the way it might have been back in the 1950s or 1960s. Nonetheless, the watches were designed to withstand every day use because they were intended to be used on the job or in the midst of activity. It is smart to take the watch off during certain activities such as using heavy machinery or anything that puts grit and dust in the air. In addition, be aware that watches formed from precious metals are not as strong as Rolex’s stainless steel watches. However, in most cases you will wear gold or platinum watches along with long sleeves, which help protect the metal. Given that wearing your Rolex daily will allow you to keep the perpetual movement wound and will also allow you to truly appreciate the watch, it makes sense to do it. Certainly, this will lead to signs of wear over time but regular maintenance can mitigate the effects.


If I Wear My Rolex Every Day, Will It Be Appropriate?


Rolex Oyster Perpetual Daytona Cosmograph Men's Watch
Rolex Daytona Cosmograph 116510LN

This really depends on your fashion sense. Some Rolex watch models swing perfectly from very formal to very casual and every step along the way. A person can look incredible in a three piece suit with French cuffs and diamond cufflinks while wearing a stainless-steel Submariner, for example, but not look ostentatious while eating in a diner wearing jeans and a tee shirt. You can even wear it at the beach. There are a number of Rolexes models that can be worn every day precisely because they work well in all social settings. Here are a few examples of models that work in different levels of formality.


  • Rolex Milgauss

  • Rolex Oyster Perpetual 39

  • Rolex Submariner in Stainless Steel

  • Rolex Datejust 41

  • Rolex Explorer II


A Rolex is a very substantial investment for most people and getting to wear it often is a key way to ensure you get the most of the investment. Like anything you buy, you’ll want to take care of your Rolex. More than most items, though, you’ll want to enjoy it, too. You can find a reputable Rolex dealer to get one of these remarkable watches your wrist.

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©2023 by Bert Levi Family Jewelers.

Levi Family Jewelers Is a Third-Generation Jeweler Committed to Developing Relationships That Last a Lifetime. Part Of That Is Making Something Clear to You. We are not an official dealer for any of the watch brands we sell and have no affiliation with any of the manufacturers. All brand names and trademarks are the property of their respective owners and are used for identification purposes only. We are not affiliated with Rolex S.A., Rolex USA, or any of its subsidiaries, Rolex, www.rolex.com, is under no obligation to warranty-service watches sold by Levi Family Jewelers. Rolex Datejust, Rolex Day Date President, Submariner, Presidential, Explorer, Sea Dweller, Super President, GMT Master, GMT, YachtMaster, Prince, Milgaus, MasterPiece, Air King, Cosmograph Daytona, and PearlMaster are all registered trademarks of the Rolex Corporation ( Rolex USA, Rolex S.A.) To buy a new Rolex watch, please visit the Rolex website for a list of authorized Rolex dealers near you.

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