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Expression of Excellence and Accomplishment

Writer's picture: Bert LeviBert Levi

Hans Wilsdorf wanted his watches to bear a name that was short, easy to say and remember in any language, and which looked good on watch movements and dials and so the name Rolex was born.


Rolex is a name that is easy to say and easy to remember and for the past hundred years, men and women who do extraordinary things have relied on it as their timepiece of choice. Rolex watches have been worn by luminaries, visionaries and champions. The Rolex watch has been seen on the wrists of artists, statesmen, explorers and leaders in their field such as Sir Winston Churchill, President Dwight D. Eisenhower, Martin Luther King Jr., Elvis Presley, and Tiger Woods just to name a few. Only Rolex can claim such a distinguished group of watch wearers. Wearing a Rolex is the ultimate expression of excellence and accomplishment.


It then should come as no surprise that wanting to own a Rolex, even a used one, is in such high demand. So when you decide that you are ready to sell your Rolex it should be a relatively easy task.


You just need to remember a few things prior to selling your Rolex. Remember that you will get a higher price if your Rolex watch is all original. Remember that your Rolex is also worth much more if it is also being sold with an original, tight wrist band and the original dial.


If you are looking to sell your Rolex in San Diego, why not choose a company that prides itself on making customers for life. We are a small, family owned business and offer only fair prices. We want to breathe new life into your used Rolex and be able to offer that same expression of excellence and accomplishment to someone else.

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©2025 by Bert Levi Family Jewelers.

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Levi Family Jewelers Is a Third-Generation Jeweler Committed to Developing Relationships That Last a Lifetime. Part Of That Is Making Something Clear to You. We are not an official dealer for any of the watch brands we sell and have no affiliation with any of the manufacturers. All brand names and trademarks are the property of their respective owners and are used for identification purposes only. We are not affiliated with Rolex S.A., Rolex USA, or any of its subsidiaries, Rolex, www.rolex.com, is under no obligation to warranty-service watches sold by Levi Family Jewelers. Rolex Datejust, Rolex Day Date President, Submariner, Presidential, Explorer, Sea Dweller, Super President, GMT Master, GMT, YachtMaster, Prince, Milgaus, MasterPiece, Air King, Cosmograph Daytona, and PearlMaster are all registered trademarks of the Rolex Corporation ( Rolex USA, Rolex S.A.) To buy a new Rolex watch, please visit the Rolex website for a list of authorized Rolex dealers near you.

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