Elegant and Reliable

The history of Rolex is linked to the visionary spirit of Hans Wilsdorf, its founder. In 1905, at the age of 24, Hans Wilsdorf founded a company in London that specialized in the distribution of timepieces. He then began to dream of a watch to be worn on the wrist. Hans Wilsdorf saw these wristwatches to be not only elegant, but also reliable.


Rolex watches don’t wear out easily. Unlike your car or lawn mower, a Rolex is expected to last for generations. It was not designed to be worn for three or five or even ten years and then just thrown away. It was created to become an heirloom. Rolex makes approximately two thousand watches a day and still does not reach demand. So perhaps then it is no surprise that the pre-owned Rolex market is booming.


A good piece of knowledge to have is the fact that Rolex has been engraving their watches with unique Rolex serial numbers, and Rolex model numbers since the 1920’s as tool to track the production year of a Rolex watch. The production age of a Rolex is a significant factor in determining its current market value. The age along with other factors such as the condition of the watch will help determine a fair market value for the wristwatch. This serial number is located on the inside case of the watch between the lugs below the 6 o’clock end of the watch. It is a five to seven digit number. The Rolex serial number, is also helpful in determining if a Rolex watch is a genuine authentic Rolex because most fake Rolex watches do not have serial numbers.


Let us help you get the most money for your Rolex watch. If you are ready to sell your Rolex timepiece in San Diego then why not choose a company that prides itself on making customers for life. We are a small, family owned business and buy and sell at fair prices.