Built to Stand the Test of Time

The crown logo says it all: “Rolex is King”. Rolex is the most universal brand recognition of any high-end watch manufacturer. Since production began in 1908 by Hans Wilsdorf, Rolex has become the status symbol and sign of success. Rolex not only popularized the use of wristwatches in the early 20th century but also changed the world of watch design with sturdy water-resistant and shock proof cases and chronometer-rated, accurate movements. A Rolex is a thing of beauty.


A Rolex watch is built to last, which is why a used Rolex can usually be sold for a good price.


You get a higher price when the watch is all original. Buyers are looking for original Rolex parts when buying a Rolex watch. If your Rolex watch has non-Rolex replacement parts you could be offered a much lower price.


Your Rolex is also worth much more if it is also being sold with an original, tight wrist band and the original dial along with the original Rolex box and papers to prove that it is not a fake.


Before selling be sure that you know what material your used Rolex watch is made from and research what it may be worth. It can be made from platinum, stainless steel, two-tone gold, or 14k/18k white or yellow gold.


If your Rolex is not working, don’t despair. Even owners of a Rolex that is not working can many times be given a substantial offer.


If you are looking to sell your Rolex in San Diego, why not choose a company that prides itself on making customers for life. We are a small, family owned business and offer only fair prices. We want to breathe new life into your used Rolex to be able to offer that same status symbol and sign of success to someone else.