A Diamond for Every Occasion

Diamonds are a girl’s best friend or so the song goes. Diamond jewelry is among the most popular form of jewelry. Jewelry featuring diamonds is appreciated for its brilliance, style and meaning. It is no wonder then that diamonds are commonly associated with romance. However; picking the right diamond piece is not as simple as you think.


Diamond jewelry is available in many forms and it is important to select the appropriate piece of jewelry to fit the occasion. For example: A diamond engagement ring, wedding band set or some other form of bridal jewelry is appropriate for engagements and weddings, but for little else. For those of you that appreciate the elegant look and brilliance of diamond jewelry, a pendant, a bracelet or a 3 stone diamond ring might be the right choice. Careful consideration should be given to when and how the jewelry will be worn so that the piece of diamond jewelry can be worn in the way in which it was intended.


Another key to choosing diamond jewelry and assessing the value is understanding the 4 Cs.


Diamond Color – Each diamond is graded using a scale created by one of the leading gemological industry organizations. An ideal stone is colorless, however most stones possess some form of color.


Diamond Carat – The size of the diamond can dramatically affect the value of the stone and the diamond jewelry in which it’s used.


Diamond Clarity – The presence of imperfections, or a stone’s clarity, is a large component of assessing the value of diamonds. While expert jewelers can see imperfections that appear as small cracks or tiny flecks of black carbon, these blemishes usually cannot be seen with the naked eye.


Diamond Cut – A diamond cut is a style or design guide used when shaping a diamond for polishing and doesn’t refer to shape. Normally most consider the actual shape and appearance of the stone itself, rather than its ability to shine, but the Cut refers to the symmetry, proportioning and polish of a diamond and impacts its brilliance; this means if it is cut poorly, it will be less luminous.


Let us help you choose the best quality diamond for any occasion. If you are in the market to buy diamond jewelry in San Diego then why not choose a company that prides itself on making customers for life. We are a small, family owned business and buy and sell diamonds at fair prices.