Bert LeviJun 22, 20221 minRolex San Diego BlogWhat Is a Tool Watch?If you’ve been involved with fine timepieces for any length of time, you’ve heard (or read) someone mention the term “tool watch.” I know...
Bert LeviJun 21, 20221 minRolex San Diego BlogWhat Is the Importance of a Rolex Caseback Sticker?For most of the 2000s, Rolex affixed green holographic stickers to the back of a watch case in order to confirm authenticity. The problem...
Bert LeviJun 19, 20221 minRolex San Diego BlogHow Do You Feel About Customized Watches?What do you think of aftermarket customized watches? Does it create something beautiful or does it just ruin a watch? This is sometimes a...
Bert LeviJun 17, 20222 minRolex San Diego BlogWhy Is the Unidirectional Bezel on the Rolex Submariner So Important?When Rolex released the Submariner in the 1950s, the bezel moved in both directions. Although the rotating bezel was revolutionary both...