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How to Choose a Diamond


We’re direct importers of thousands of EGL and GIA certified diamonds, we have a selection that’s likely to make you feel a bit paralyzed with indecision. Just so you know, we’ll be there to help with any questions we can and we’ll help you find a stone that’s perfect for you. We’re a small family business, and we’re not interested in a quick buck. We’ll help you find the perfect semi mount engagement ring and a perfect diamond. Not only is it the right thing to do, but we believe if we treat you right, we’ll make you a customer for life! Consider the following when you’re picking the perfect diamond for you.


The most popular shape for a diamond engagement ring is the round brilliant cut. It’s cut to maximize the diamond’s the reflection of light (which impacts the brightness of the diamond, the scintillation or how the diamond sparkles, the fire or the way a diamond seems to glow inside.) We also have diamonds in other shapes as well. We have princess cuts, oval cuts, marquise cuts and more. We’ll do our best to help you find the perfect shape.


Because we sell our certified diamonds at replacement cost when you buy a semi mount engagement ring at the regular cost, you can likely afford a ring with better clarity and better color. However, since we import our diamonds directly and since we always pay cash, we get first pick of diamonds. That means we can pick the most beautiful diamonds from any quality range.


We’re a small family business, and we take the word “family” seriously. That’s why we encourage all of our customers to buy a diamond that makes financial sense. Though you’re certain to get a higher quality diamond from us when you’re only paying the replacement cost, don’t go overboard! You don’t want to start out your marriage with financial stress, and you can always upgrade later.

When you’re ready for an engagement ring, drop on by. We love to help our customers get beautiful diamonds and elegant engagement rings for remarkably low prices. As a third generation jeweler, there’s nothing we like better.


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