Archive for the ‘Watches’ Category

You Would Buy a Pre-owned Vehicle, Why Not a watch?

Thursday, July 28th, 2011

Most people have purchased a pre-owned vehicle in their life despite the potential risks involved, but many people still hesitate to buy a used watch. Why is it that a collectible item like a luxury wrist watch scares people away but expensive cars that have likely been in a crash or two are sold every day? Both purchases do require time and extensive research to find the perfect fit for an individual, but a car and a watch aren’t that far apart.

Similarities of a Pre-owned Vehicle and Watch

  • Quality: Car and watch manufacturers all have quality reputations based on years of experience. When you go shopping for a used car, you generally look for a car known for its quality because it will be used and you want to make sure it won’t fall apart on you. Same thing with a watch; you wouldn’t buy a used watch from a low-quality manufacturer because it is likely to break in a short period of time. Price isn’t always in direct relation to the quality of a new, unused watch, but if you are trying to cut corners and pay less, you are more likely to end up with a lesser-quality product.
  • History: It is good practice to ask the car owner for the full history of the vehicle to find out if it had ever been in a crash or had major repairs before. While there is no official “Department of Wrist Watches” reporting on the history of a watch, the seller should be able to tell you everything about the fine watch such as where it came from, how many owners have had it, how old it is, and if there have been repairs made. These must all be taken into consideration when purchasing a high-end pre-owned watch.
  • Style: Both a car and a watch will be seen by the public when you are using it. You want to make a statement with the accessory and also have it match your personal style. It is really important to find the car that you feel you look good in, just as it is important to find the watch that looks good on you. You would not want to be ashamed every time you stepped into your car, just as you would not want to be ashamed to put on your watch you paid good money for. No matter how perfect the quality is, you should still make sure the pre-owned watch is the perfect style for you before even considering a purchase.
  • Technical Specifications: Nobody in their right mind would buy a pre-owned car without first understanding what exactly was under the hood. Is it a four or six cylinder? What type of transmission does it have? Does the air conditioning system work? These are all good questions you would ask. Same goes for watches; you will want to know what components the watch has, who manufactured them, if they have been replaced, and what their expected life will be.
  • Documentation: Ownership documentation, historical documents, proof of servicing and other items should all be included in the exchange of both pre-owned cars and fine watches. If the seller is not willing to provide the appropriate documents, you wouldn’t buy the car or watch.
  • Warranty or Guarantee: Just because you are buying pre-owned doesn’t mean you should risk walking away from the purchase without any sort of warranty or guarantee. A lot of times, you won’t receive any type of warranty from a private seller but if you use a reputable dealer like Levi Family Jewelers then you can be assured that the purchase comes with protection.
  • Service: When you use a dealer for both cars and watches, they can help you find the perfect one for you and explain everything in detail. When making a large purchase that you will probably have for a long time to come, you should expect only the highest quality service to help you through the process. If you aren’t receiving good service from the seller, walk away from the transaction because poor service will probably mean a poor product in the end anyway.

Tips for Buying a Used Watch

Wednesday, January 12th, 2011

Owning a beautiful timepiece that makes a statement about your style and personality has always been a tradition. Buying a Rolex, Cartier, Omega, Franck Muller, or other designer watch comes at a high price tag, sometimes as much as a new car. If you have ever worn one of these magnificent watches then you understand the value and why people could spend thousands of dollars for the specific watch they want. Unfortunately, not everyone has that type of money but would still like to own a timepiece that can help give them a distinguished look. Luckily, lasting designer watches have been produced for over a century and there are many brands and models available used at a much lower cost. Buying a pre-owned timepiece is a great alternative for someone looking to save money, add an aged and elegant style to their appearance, and own a quality timepiece.

Benefits of buying a used watch:

  • Better with age: Like a fine wine or vintage car, designer Rolex and Cartier watches get better with age. Why buy brand new when you can own what has already been proven as a “classic” timepiece. On top of the style and story that comes along with a pre-owned watch, your purchase will lose hardly any value. When you buy a brand new watch, the value decreases as soon as you walk out of the store. A pre-owned watch will not decrease in value, and may even increase as an antique.
  • Lower Cost: The latest and greatest watches are always slightly overpriced, making it difficult for many people to own a designer watch. Buy your Rolex pre-owned and save hundreds off of retail price. If you are shopping at a trustworthy retailer like Levi Family Jewelers, you won’t find any shady deals or price gauging, but you will find quality watches at a price that will ensure you get the maximum value.
  • Quality: Designer watches such as Rolex and Cartier have been the industry leaders for a century because of their commitment to quality products. Buying pre-owned or brand new, you can be confident in the quality and dependability of your watch. A 50-year-old Rolex will still have the same level of quality it did back then.
  • No one will know it’s used: With most used products, there is a stigma attached to it because it has been previously owned. With a Rolex, no one will have any idea it was ever pre-owned.
  • Bargain Hunting: Unless you get lucky at an auction site or classified listing, you are not likely to find an extremely low price. Used watches, especially Rolexes, maintain their value for many years and will still demand a high price. That being said, Levi Family Jewelers offers competitive prices, usually far below retail cost.

What to look for:

  • Reputable Dealer: Although it is appealing to find a killer deal on auction sites and Craigslist, don’t risk your money on something that could potentially be broken, fake, or even overpriced. When you use a reputable dealer like Levi Family Jewelers, they can explain to you why the watch is valuable, help you choose what is right for you, and provide ongoing services, including a warranty.
  • Functionality: You can never be 100% sure if a watch is working properly when you buy it from an online dealer. Pre-owned high end timepieces should work perfectly when you purchase them. Come into Levi Family Jewelers and test the watch out for yourself.
  • Document of Authenticity: There is a large market for counterfeit designer watches and many of them look identical to the real thing. You can guarantee you don’t buy a fake by asking if the seller has a document of authenticity available. If they don’t have the certificate, it does not necessarily mean the watch is a fake, but you should take more caution before purchasing it. Inspecting a watch first hand, rather than online, is the best way to verify the authenticity if the document is not available.
  • Serial Numbers: These are not necessarily important in determining the value of the pre-owned watch, but they can help determine authenticity if the dealer does not have a document proving it.
  • Warranty: A good watch reseller will provide a warranty for any pre-owned watch they sell. You should look for anything between 1-3 year warranties for pre-owned watches. Although the top brands were built to last forever, you don’t want to run the risk of something going wrong and losing all of your investment. Buying a high end watch is an important decision and investment, be sure to take it seriously and get a warranty with the purchase.
  • Lifetime Care and Maintenance: Not every seller will provide this, but Levi Family Jewelers takes pride in our pre-owned watches both in helping you select the right one and keeping it working and shining for years to come. If you buy a pre-owned Rolex from us, you can be confident that your watch will be taken care of.
  • Free Polishing: Another unique offering offered only by the top pre-owned Rolex dealer is free polishing for as long as you own the watch. Your watch says a lot about you as a person and you want to keep it glowing every time you take it out in public. Keep your watch polished on a regular basis and it will bring back its original glow from when it came out of the box.