Archive for May, 2011

The Royal Engagement Ring

Monday, May 23rd, 2011

On November 16, 2010, Prince William, heir to England’s royal throne, announced his engagement to Catherine Elizabeth Middleton. Prince William presented Kate Middleton with the same ring that his father, Prince Charles, gave to his mother, the late Princess Diana, at the time of their engagement in 1981: an 18-carat oval blue sapphire surrounded by fourteen brilliant cut diamonds set in 18-carat white gold, a Windsor family heirloom created by the official crown jeweler of the British Monarchy, Garrard Jewelers.

In the advent of the Royal wedding on April 29, 2011, commoners are anxious to purchase affordable replicas of the royal engagement ring. As Kate Middleton’s ring is one of the most coveted pieces of jewelry in the world, replicas are currently one of the top-selling engagement rings in both the United Kingdom and the United States.

Although Kate’s ring is valued at 225,000 British pounds, replicas are selling for as little as 9.99 US dollars. While a ring valued at this price is nothing more than a cheap knock-off, quality replicas of the royal engagement ring can be purchased for the same amount of money one would choose to spend on any legitimate engagement ring. How can a ring matching the beauty and uniqueness of the royal engagement ring be affordable for commoners? The secret lies in the combination of materials used and the ways in which the gemstones and metals are processed.

Sapphires: Most sapphires have dull colors and poor clarity when they are extracted from the earth, so they are usually treated in labs before becoming a bright, sparkling gemstone like the one in Kate Middleton’s ring. Sapphires that have this appearance without laboratory treatment are extremely rare and very expensive, accounting for only about 1% of sapphires that have been harvested to date.

Synthetic sapphires are considered to be real, genuine sapphires, but they have been created by humans in a lab rather than extracted from the earth. Sapphires that come from the earth are rare and very expensive, while synthetically produced ones are inexpensive to create in a lab, making sapphires a fairly common and affordable gemstone. Most sapphires for sale at an “affordable” price can be assumed to have been synthetically produced, and most jewelers will reveal a sapphire’s origins to potential buyers.

Imitation sapphires are most often made from blue glass, blue cubic zirconia, or synthetic spinel. Imitation sapphires often look too perfect or too clear, while a real one will come with slight imperfections that make it both unique and beautiful. Of course, the surefire way to tell an imitation sapphire is by the price, as in the cheap replicas of the royal engagement ring selling for $9.99.

While sapphires that came from the earth may be unaffordable to most, a synthetic sapphire is a perfectly appropriate and legitimate substitute that you’ll find for sale at a fair price from most jewelers.

Diamonds: The price of a half-carat diamond ranges anywhere from under $1000 to over $3000, depending on the color, cut, and quality of the gemstone. While a 1-carat diamond with a good cut can be found for around $5000, a ring like Kate Middleton’s containing fourteen of these diamonds could be quite costly, especially after adding in the price of the 18-carat sapphire and white gold.

Although diamonds are the most coveted and most expensive gemstone of our time, they are not particularly rare and may even be considered a renewable resource that will never be exhausted from the earth. Still, their high price is dictated by supply and demand, as well as by the four C’s of diamonds: cut, clarity, color, and carat (size).

Imitation diamonds are fairly common, and most often come in the form of cubic zirconia (cz). The look of cz is actually very similar to that of a real diamond, and professional testing equipment is usually required to distinguish between the two materials. Moissanite is another, less common type of imitation diamond, also difficult to distinguish from the real thing without testing equipment. While cz and moissanite will scratch more easily than a diamond, all three materials produce brilliant rainbows when held up to light.

Glass imitation diamonds, on the other hand, do not produce rainbows, and this is what is most often used to make cheap diamond knock-offs like the ones in the rings priced at $9.99. While cz is much more affordable than a real diamond, it is also not considered a cheap imitation and it’s use is fairly common in legitimate jewelry.

Purchasing Your Own Royal Engagement Ring: If you happen to be a “commoner,” as most of us are, don’t fret. You can still present your bride-to-be with her own royal engagement ring for a decent cost without stooping to the ultra-low price of $9.99. Talk to your jeweler about creating a custom engagement ring that integrates one or more of the elements discussed above. A lab-created sapphire surrounded by low-carat diamonds or larger cuts of cubic zirconia in a white gold setting will not be out of reach.

Pieces to Add for a Summer Look

Monday, May 23rd, 2011

Summer 2011 jewelry trends have been influenced by the recession and economic downturn. Although we are now coming out of this recession, the lessons we have learned—not to overindulge and live life too excessively or extravagantly—have transferred over to fashion and jewelry styles as well, and are apt to continue to influence us in the wake of a new economy.

As you may have already guessed, this summer’s jewelry trends are leaning toward simplicity and old-fashioned styles that reflect old-fashioned values. But despite trends toward simplicity, the bold, statement jewelry that has been popular over the last several years doesn’t seem to be going anywhere for the time being. However, even these larger pieces are being made from simpler materials rather than heavy or flashy adornments.

Summertime jewelry styles have a tendency toward wearing several pieces that all make individual statements of the their own, rather than complementing one another or allowing one piece to take center stage. The heat of summer allows us to shed layers and show off more skin, leaving more room for multiple pieces of bold jewelry, as opposed to winter, when sweaters and fashion scarves leave less room for chunky necklaces and bracelets. Summer jewelry styles also allow a lot of versatility in the types of jewelry that can be worn, with occasions ranging from family picnics and Sunday afternoon softball games to work and the wedding season.

Low-cut tops leave plenty of room for multi-chain necklaces and large pendants. Short sleeves and tanks permit multiple, large rings without fear of them being covered up by or caught in long sweater sleeves. Even summer hair styles—shorter hair or long hair swept off the neck and out of the face—leave more room for larger, dangling earrings.

So how does simplicity combine with bold and chunky to create a summer jewelry style? Most notably through the types of materials being used to make current pieces. This summer’s jewelry trends include simple designs, plain metals, warmer colors and earth tones, semi-precious stones, delicate chains coupled with chunky beads and pendants, and earthy materials like wood, bone, shells, stones, and even feathers.

Pearls: Pearls are a favorite gem of summertime and are extremely popular for summer 2011. And luckily, the versatile pearl can also be worn year-round, as it never has and never will go out of style. As the birthstone of June—the month in which summer officially begins—summer pearls are light-colored and simple, yet extremely elegant. Pearls can be worn with just about anything and for any occasion. They make the perfect jewelry for summer weddings for the bride, her bridesmaids, and wedding guests, yet can also be worn to dress up a simple summer evening outfit.

Metals: Summer is heavy-metal season for the world of jewelry, and summer 2011 is showing trends toward combining different metals to create a single piece of jewelry. You’ll be seeing plenty of necklaces, bracelets, and earrings that combine gold, silver, platinum, and copper in a single piece while skipping the gemstones and pendants altogether. Like pearls, the utilitarian advantage to this trend in jewelry is that the pieces match every outfit and have a way of being both casual and elegant at the same time.

Vintage and Retro: The old-fashioned or “used” aura of vintage jewelry makes it trendy during times of penny-pinching, so don’t hesitate to bust out Grandma’s heirloom pieces that you’ve been saving for the perfect time or occasion. Victorian-style vintage jewelry is especially hip for summer 2011, including an array of pearls, semi-precious stones, porcelain, embroidery, lace, ribbons, brass and other metals, and glass and crystal beads. The retro look is applying to some of the larger, chunkier, and less expensive pieces of jewelry, while still adhering to the current trends of simpler design, earthy colors, and natural materials.

Eco-Jewelry: Eco-jewelry simply refers to current trends in jewelry made from earthy, natural materials, and not necessarily to environmentally friendly materials. Semi-precious stones such as agate, jasper, amber, opal, coral, moonstone, malachite, and garnet—stones that amateur gem hunters often harvest themselves—are often equal in beauty and uniqueness to precious stones, yet are easier to come by and less expensive. Look for semi-precious stones as the centerpieces for pendants, earrings, and rings this summer. Also popular in pendants and bracelets this summer are mother-of-pearl and other sea-shell based pieces, wood and petrified wood, and various pieces of polished bone.

Levi Family Jewelers Voted #1 on “Best of Yelp – San Diego”

Friday, May 13th, 2011


San Diego’s #1 Shopping Destination

Levi Family Jewelers is proud to serve the community and hold dear to our commitment to unmatched service while providing the best jewelry in San Diego.  This claim is backed by the countless number of satisfied customers coming in and our of our Horton Plaza doors daily and the praise we have recently been getting online.  We are proud to announce that we have been voted the #1 recommended shopping location by Yelp users in San Diego (http://www.yelp.com/c/san-diego/) shopping and thank both our new and long-time customers for their support.

Come by today to view our collection of over 3000 bridal rings and elegant custom diamond pieces.  We are confident that you will leave our store satisfied and ready to tell your friends about your new friend, Bert Levi!